Avaya is a global provider of business collaboration and communications solutions, focusing on unified communications, contact centers, networking and related services for companies of all sizes.

JJS Design (working with Faction Media) created an email campaign targeting high level university IT personnel and addressing the challenge of on campus data explosion. Two distinct concepts were designed, each containing three designs.

The first concept incorporated a highway exit sign, a campus sign and a flyer. At first glance they appear to be ordinary signage, however, upon closer inspection the viewer finds cleaver copy relating to the IT subject matter.

The second campaign used customized photos of IT industry employees mapping out the predicted trajectory of data explosion.

Both solutions met the challenge of piquing the IT audience's interest while also addressing their data concerns. Upon review, the client selected the sign concept which contributed to a successful email campaign.