HealthGrades is an online company with the mission of connecting people to healthcare professionals and health facilities. Users of the HealthGrades website and applications can research doctors, surgeons, clinics and hospitals and schedule appointments online.

JJS Design (working for HealthGrades) was responsible for designing branded collateral including everything from websites and automated marketing campaigns to stationery and printed marketing materials. Online advertisements were especially in need of consistent yet dynamic branding. JJS Design incorporated the geometry of the star element from the HealthGrades' logo in each ad and ensured consistent font and color palettes which stood out in the crowded marketplace while maintaining brand standards.