Kolstee Speech Improvement, owned by Linda Kolstee, specializes in speech pathology and communication disorders.

JJS Design (working for Biznet) was asked to create the company's first logo. JJS Design leveraged the fact that Linda's last name was often mispronounced as Kolst-Ee.

A simple yet clever solution was used by incorporating the phonetic pronunciation of her last name. This logo created a unique connection to her business while also helping people pronounce her name correctly.