Similar to other state governments, the State of South Carolina offers retirement plan options for its employees but they wanted to better promote these options and their benefits.

With the goal of increasing awareness and enrollment, JJS Design (working with Great-West Life) was asked to design a visual identity and supporting collateral to prompt employees to plan for their future.

As a solution, visuals with optical glass (i.e. binoculars, sextants, telescopes, etc) were used as symbols to "navigate," "plan," and "chart" their way to retirement. To emphasize the advantages of planning for a successful retirement in the State of South Carolina, JJS Design used luxurious, local images of people enjoying time in their boats, homes and in the mountains.