Lessons in Literacy focuses on learning disabilities across all age groups. Its strategy is two-fold; to provide private lessons to students with dyslexia, learning disabilities and language processing issues, while also working with public and private school systems to develop and implement new field methods.

JJS Design was asked to create a unique and clever logo that sparked the viewer's imagination and visually depicted the magic that occurs when one understands how to read. A butterfly was used to symbolize the metamorphosis that a person undergoes through the learning process. The inclusion of a book represents the launching pad for growth and is also used to inspire the viewer to explore the world of literature.